Nature Archive (“we,” “us,” “our,” operating at naturearchive.com) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
1. Information We Collect
Information you provide directly:
- Name and email address, if you contact us via our contact form or subscribe to our newsletter.
- Any information you voluntarily include in messages to us, for example, details about a species you’re trying to identify or a correction you’re reporting.
Information collected automatically:
- Standard technical data such as IP address, browser type, device type, pages visited, time spent on pages, and referring website, collected via cookies and similar tracking technologies.
- Approximate location data (typically country or city-level, derived from IP address), used for analytics and, where relevant, to serve region-appropriate advertising or note regional species variation in reader feedback.
2. Cookies and Tracking Technologies
We use cookies and similar technologies for:
- Essential site functionality (e.g. remembering your cookie consent preferences, keeping printable chart downloads working correctly)
- Analytics (e.g. Google Analytics), to understand how visitors use our charts and improve content
- Advertising, through our advertising partner(s), which may use cookies to serve personalized ads based on your browsing activity across websites
You can control or disable cookies through your browser settings. Disabling cookies may affect site functionality, including printable chart downloads. Where required by law (such as under UK/EU regulations), we display a cookie consent banner allowing you to manage your preferences before non-essential cookies are set.
3. Advertising Partners
We use third-party advertising services to serve ads on this site. These partners may use cookies, web beacons, and similar technologies to collect information about your visits to this and other websites in order to provide personalized advertising.
You may opt out of personalized advertising through:
- The Digital Advertising Alliance opt-out page (optout.aboutads.info)
- The Network Advertising Initiative opt-out page (optout.networkadvertising.org)
- Your device or browser’s “Do Not Track” / ad personalization settings
4. Affiliate Disclosure
Nature Archive participates in affiliate marketing programs, including but not limited to Amazon Associates, pet supply retailers, and printable chart or planner bundle providers. This means we may earn a commission if you click a link and make a purchase, at no additional cost to you. Affiliate relationships do not influence which species, breeds, or products appear in our charts, we do not accept payment in exchange for featured placement or favorable rankings. See our About Us page for our full editorial standards.
5. How We Use Your Information
We use collected information to:
- Operate, maintain, and improve the site and our charts
- Respond to inquiries, corrections, and chart requests submitted via our contact form
- Analyze site traffic and content performance, including which charts are most useful to readers
- Serve relevant advertising through our ad partners
- Comply with legal obligations
6. Data Sharing
We do not sell your personal information. We may share data with:
- Service providers who help us operate the site (hosting, analytics, email providers)
- Advertising partners (as described above)
- Authorities, where required by law
7. Your Rights
Depending on your location, you may have rights under laws such as the UK GDPR, EU GDPR, or the California Consumer Privacy Act (CCPA), including the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict certain processing
- Opt out of the sale/sharing of personal information (note: we do not sell personal information)
- Withdraw consent for cookies at any time
To exercise these rights, contact us at [email protected].
8. A Note on Health, Safety & Nutrition Content
Some of our charts cover topics related to nutrition (such as purine or oxalate content) or the identification of potentially dangerous species. This content is provided for general informational and educational purposes only, it is not medical, dietary, or veterinary advice, and we do not collect or store any health information you might reference when contacting us about a specific dietary or medical situation, beyond what’s needed to respond to your message. If you’re managing a medical condition, please consult a qualified doctor, dietitian, or veterinarian.
9. Children’s Privacy
This site is not directed at children under 16, and we do not knowingly collect personal information from children. We recognize that some of our content (such as insect or animal identification charts) is often used by parents and educators alongside younger children, in these cases, any data collection occurs through the parent or educator’s own use of the contact form or newsletter signup, not directly from a child.
10. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “last updated” date.
11. Contact
Questions about this Privacy Policy can be directed to [email protected]